Land of golden promise: the China whisky boom

A rapidly growing demand for whisky in China, primarily among the young, has seen exports rise substantially and the industry’s biggest players move in with serious intent. Tom Pattinson reports on the dramatic race to create the first Chinese whisky…

Sign up to read this post
Join Now
Previous
Previous

Welcome to Whisky Rocks - our new Substack newsletter

Next
Next

10 hot takeaways from the China Whisky Outlook 2024